CASE STUDY - 3D Animation 2D Rendering

Name:        Bitauto case
Type:         3D animation + 2D rendering
length:       55 seconds
Lead time: 20 working days
Purpose:    Website / TV commercial

3D animation + 2D rendering
3D camera +3D model + 3D animation + 3D space effect
2D color + 2D texture + 2D lighting
The effect is more cartoon rather than real effect which is applied a lot in cartoon movie these years.

Automobile Portal Website
This client is a car portal website whose business covers industry news, new car price and spec, used
car trade, etc.
The project is for its website and TV commercial promotion.

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